YSL Rouge Pur Couture #70 Review and Swatch

I don’t think I’ve read a bad review about these lipsticks.  I am always looking at different reviews before I purchase a product.  This particular formula had great reviews and I knew I had to try it for myself.  I have one other YSL lipstick formula that I’ve tried before, but I have not tried this particular one.


This is the Rouge Pur Couture YSL lipstick in shade 70.  Surprise, surprise, it is a nude, mauve pink.  It is a gorgeous nude color – a your lips but better shade.  It is a satin, buttery finish.  It’s rich in pigment as well as shine.

I bought this at the Sephora Rouge sale.  It retails for $37, but with 15% off, I thought I would splurge a bit for a lipstick.

This lipstick smells of vanilla, but it also smells like my grandmother’s lipstick, if that makes sense.  It takes me back a bit, reminds me of the times I played in my grandmother’s makeup drawer, and I actually like it.

It contains antioxidants and claims to hydrate.  I actually do find it very hydrating, but to be honest, it doesn’t last a long time.  I don’t expect it to last long due to the formula, but I do expect the color to wear longer, especially for the money.

Overall thoughts:

I really like this lipstick.  I think it is a good lipstick formula for nude, natural colors.  I find that I like smoother formulas for natural colors and more matte colors for brighter shades.  That’s my personal preference, because I am always afraid of the color bleeding or getting everywhere.  (Let’s just say I have had that happen before and it wasn’t pretty!)

Is it worth the money?

Yes and no.  It’s good.  It’s really good.  I love the formula.  I know that these are some of others’ “holy grail” of lipsticks.  My only wish is that it lasted longer.

Wishing you all the bright fireflies,


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